Laura Koester

I am a results-driven Product Design Leader and Senior Designer who specializes in crafting highly functional and visually compelling user-centered experiences

I have a proven track record in leveraging data-driven insights and customer feedback to create seamless experiences across platforms from conception to completion

I am passionate about fostering a collaborative team environment that inspires creativity and innovation, while maintaining a relentless focus on usability and design excellence

My strong Project Management skills help me stay on top of my projects via Roadmaps, User Journeys, Backlogs, and organized lists

Self-starter and natural orchestrator

Be humble: I believe humility is the most important quality for a Designer. UX Design requires strong collaboration and open-mindedness to be successful.

Tackle meaningful problems: Examine the user’s pain points and solve for the user and the business

Reduce cognitive load: It's important to make designs simple and clear to reduce users' mental effort and minimize distractions.

Simplify and validate: Simplicity is key to sophistication. As a product develops, aim to keep it simple and user-friendly, giving users what they need to complete their tasks. Simple, clean, and balanced designs lead to a better user experience